What Are Ways Social Media Can Boost a Real Estate Business?
RealEstateAdvice.net
What Are Ways Social Media Can Boost a Real Estate Business?
In today's digital age, the power of social media in transforming businesses cannot be overstated. We spoke to experts from various fields to uncover their strategies. This includes insights from a Global Real Estate Advisor and a CEO, offering a well-rounded perspective on leveraging these platforms. Stay tuned for the first insight on showcasing luxury properties globally and the final tip on using personal and business posts on Instagram, from a total of nine expert insights.
- Showcase Luxury Properties Globally
- Build Trust Through Informative Videos
- Target First-Time Homebuyers with Ads
- Drive Traffic with Strategic Social Signals
- Connect with Industry Professionals for Referrals
- Share Engaging Content Weekly
- Leverage Visual Appeal for Quick Sales
- Advertise Rentals in Facebook Housing Groups
- Use Personal and Business Posts on Instagram
Showcase Luxury Properties Globally
Social media has been a game-changer for my real estate business, especially in the luxury market where presentation and storytelling are everything. Platforms like Instagram and TikTok allow me to showcase properties in a way that feels aspirational yet accessible. By blending high-quality video tours with relatable content about lifestyle and market insights, I've been able to engage with an audience that's not just local but global.
One standout example is a luxury property tour video I posted recently, showcasing a waterfront home in Boca Raton. The video received over 159,000 views across Instagram and TikTok in a single month. What's even better is that the visibility directly led to inquiries—not just for that property but also for others in the area. One of those inquiries turned into a serious buyer who flew in from New York to view multiple homes.
Social media isn't just about numbers; it's about creating connections and starting conversations. By being authentic and consistent, I've built a brand that resonates with high-net-worth clients. If you're in the game, don't just post—engage, educate, and inspire.
You can see my latest property tours and tips here: taplink.cc/yoann.
Build Trust Through Informative Videos
I've leveraged social media to boost my real estate business by consistently posting informative videos about the local market, home-selling tips, and seller feedback on their experience with our company. One example of success came when a seller reached out to me, ready to sell their home, after watching every single video I had shared online. They said those videos helped them feel comfortable with me and confident in my expertise. That trust, built through social media content, turned into a direct business opportunity and showed me the power of connecting with clients before ever meeting them in person.
Target First-Time Homebuyers with Ads
I leveraged social media to boost a real estate business by using platforms like Instagram and Facebook for showcasing properties and engaging with potential clients. A specific success came from running a Facebook ad campaign targeting first-time homebuyers. I used high-quality images and virtual tours of homes, paired with informative content on the home-buying process, tailored to the local market. By targeting the right demographics and optimizing the ads based on performance data, we saw a 30% increase in inquiries and higher engagement with the content, especially from individuals in the initial stages of looking for a home. This not only led to more leads but also helped position the real estate business as a trusted resource for new buyers in the area. Social media allowed us to directly connect with and educate the audience, making the entire process more personal and accessible.
Drive Traffic with Strategic Social Signals
Social media has significantly boosted my real estate business, thanks to strategic social signals. By sharing my blogs on platforms like Facebook, LinkedIn, and Twitter, I drive traffic and engagement, which signals to search engines that my content is valuable and relevant.
I wrote a blog post about selling inherited homes quickly in Illinois and shared it across multiple social media profiles using targeted hashtags like #ProbateRealEstate and #SellFastIL. The post promptly gained likes and comments and increased traffic to my website. Soon after, potential sellers contacted me directly, having discovered my content through these social media referrals.
Consistently sharing blogs across social platforms and driving engagement amplifies visibility and builds credibility. Social signals don't just boost traffic—they create trust and turn connections into real business opportunities.
Connect with Industry Professionals for Referrals
Social media has revolutionized my real estate business by enabling me to connect with potential clients, highlight property listings, and establish a strong personal brand. Platforms such as Instagram, Facebook, and LinkedIn provide access to a wider audience compared to traditional marketing approaches.
A key success on LinkedIn came from reaching out to professionals like mortgage brokers and home inspectors. After personalizing my connection requests, I built strong relationships that led to valuable referrals. One broker referred a couple struggling with financing, and I helped them secure their first home. This resulted in repeat business and additional referrals. By connecting with industry professionals, I've expanded my network and strengthened my reputation as a trusted real estate partner.
Share Engaging Content Weekly
We've leveraged social media by posting consistently once a week, sharing engaging content like market insights, before-and-after renovation photos, and client success stories. One specific example of success came from a post showcasing a property transformation we completed. It gained significant traction, leading to multiple inquiries from potential sellers who resonated with our work.
Leverage Visual Appeal for Quick Sales
Social media has been a game-changer for boosting our real estate business by helping us reach and engage with a wider audience. One successful example was a Facebook and Instagram campaign showcasing a virtual tour of a new property listing. We used targeted ads to reach local buyers and included an easy-to-use call-to-action for scheduling in-person visits. The campaign generated significant interest, resulting in multiple showings and a quick sale. The key was leveraging the visual appeal of real estate on social platforms and combining it with precise targeting to connect with the right audience at the right time.
Advertise Rentals in Facebook Housing Groups
As a 7-figure real estate investor, I use social media differently than most. Instead of posting content and hoping people will find me, I join Facebook housing groups and advertise my rentals where I know my target renters are. And it works: Every time I post about my rentals, I get enough responses that I can be picky and rent to reliable people. So, bottom line: Be a savvy social media user and go where your audience already is.
Use Personal and Business Posts on Instagram
I have had success on Instagram specifically.
I use the 4:1 ratio when posting.
1 personal post to every 4 business posts.
I've found success in having a personal page that shares business content. I tried having a business-only page and it did not have nearly the same level of engagement.
I have had several potential buyers reach out to me via my Instagram after seeing some of my posts. The key is that you treat your social media as one element of your brand. It should not be your be-all and end-all. It's one part of your bigger branding picture.
